Sears Sues Maker Of Sex-Enhancement Spray Over "DieHard" Name

Sears Sues Maker Of Sex-Enhancement Spray Over "DieHard" Name

For decades, Sears has been using the trademarked brand name “DieHard” on its car batteries and auto parts. Now the retail relic has filed a trademark infringement suit against a company that makes a sexual enhancement spray under the same name. [More]