New Arby’s Ad: Watch 13 Hours Of Brisket Cooking

New Arby’s Ad: Watch 13 Hours Of Brisket Cooking

Here at Consumerist headquarters, we enjoyed Netflix’s original programming for April Fool’s Day 2014: streaming films of bacon frying and rotisserie chickens roasting. They had a lovely, meditative quality, and made fine sleep aids. Would they make a good advertisement, though? That’s what Arby’s aims to find out with their mission to create the longest-ever TV advertisement. [More]