Concept Of Emerald Nuts Breakfast Pouches Fry Robots' Circuits

Concept Of Emerald Nuts Breakfast Pouches Fry Robots' Circuits

Emerald Nuts have a series of new ads pitching their pouches of breakfast nuts as more “human” than a traditional breakfast bar. To convey this message, “Cubebot,” “Mombot” and “Commuterbot” disdainfully decline the nut blends offered by their human counterparts, preferring instead to force a breakfast bar through their wood-chipper-like mouth-grinders. Pretty high concept for pre-packaged trail mix! [More]

"Shocked" That It's Not Healthy, Mother Sues Nutella

"Shocked" That It's Not Healthy, Mother Sues Nutella

A mother of a four-year old child has filed a class action lawsuit against delicious hazelnut spread Nutella. In her complaint, the mother says she was as “shocked to learn” from her friends “that Nutella was in fact not a ‘healthy,’ ‘nutritious’ food,” as advertised, “but was instead the next best thing to a candy bar.” [More]

Man Orders McMuffin, Shoots Self, Doesn't Realize It

Man Orders McMuffin, Shoots Self, Doesn't Realize It

Here’s what you might call an unlikely sequence of events. A man enters a McDonald’s in the Florida Keys. The man orders breakfast. The man shoots himself in the leg. The manager asks the man to leave the restaurant, then calls police. Police pull the man over and only then does he realize he shot himself. [More]

Are You Prepared For McOatmeal?

Are You Prepared For McOatmeal?

An anonymous tipster whom we’ll call Deep Oat forwarded us a shot of this memo, which reveals that McDonald’s — at least in Indiana — is readying oatmeal servings at $2 a pop. [More]

My Frozen Waffles Stink, As Does Company's Response

My Frozen Waffles Stink, As Does Company's Response

Brad says a breakfast-befouling chemical odor emits from his Eggo waffles when he opens the package. When he brought up the issue to Kellogg, he says the company tried to satisfy him with some coupons, which he used to buy more waffles, only to experience the same problem. He sent a package to Kellogg and is waiting to hear back, and has also gone to the Food And Drug Administration. [More]

Dunkin Donuts Launches Meat Munchkins

Dunkin Donuts Launches Meat Munchkins

This has been a great year for fast food innovations and Dunkin Donuts continues the “I’m broke so I’ll just take a staycation in my mouth” trend with the new Sausage Pancake Bites, aka meat munchkins. [More]

Times Square Pop-Tart Emporium Doesn't Open Until After Breakfast

Times Square Pop-Tart Emporium Doesn't Open Until After Breakfast

When do you eat Pop-Tarts? They’re supposed to be a breakfast food, aren’t they? So why does the new Pop-Tarts World store in Manhattan’s Times Square not open until 11:00? That’s lunchtime, people! [More]

Carl’s Jr Breakfast Burger Tops List Of 11 Scariest Fast Food Breakfasts

Carl’s Jr Breakfast Burger Tops List Of 11 Scariest Fast Food Breakfasts

Activist site Care2 has come up with a list of what it calls “11 Scary Fast Food Breakfasts,” based largely on sodium and saturated fat content. Leading the list is the Carl’s Jr Breakfast Burger. “How do you turn a regular burger into a breakfast burger?” Asks Care2. “By adding not only an egg-but an egg, bacon, American cheese and hash brown nuggets too!” Yes, it’s a hamburger, with eggs, bacon and hash browns, all cohabiting happily on a bun. [More]

Competing Breakfast Nook Owners Spit Upon, Punch Each Other

Competing Breakfast Nook Owners Spit Upon, Punch Each Other

Two diner owners in Boston area, firmly locked in a battle for breakfast dominance, have come to blows, reports the Boston Globe. [More]

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Actual Children Taste-Test Generic Cereals, Declare Them Delicious

Personal finance blogger Len Penzo doesn’t have a minivan full of highly trained tasters at his disposal like our siblings at Consumer Reports. When he set out to compare generic and name-brand cereals, he found something even better. He rounded up the small children of his neighborhood, and subjected them to a blind cereal taste-test. [More]

Subway Adding Breakfast Menu Nationwide

Subway Adding Breakfast Menu Nationwide

As reported a few weeks ago, Subway has been testing a breakfast menu at various North American markets in recent months. And it must have gone well, because in the next few weeks the sandwich chain will be rolling out breakfast menus in 25,000 locations. [More]

Cold Weather Means You'll Pay More For Breakfast

Cold Weather Means You'll Pay More For Breakfast

Yeah, you’re freezing your butt off and getting tired of digging your car out — and it’s only early January. But the real crisis is coming later this year, when this cold winter will cause prices of orange juice, bacon and cereal to skyrocket. That’s right: when it comes to commodity futures, it’s all about breakfast. [More]

Cracker Barrel Maple Syrup Struck By Shrink Ray And Sugar Ray

Cracker Barrel Maple Syrup Struck By Shrink Ray And Sugar Ray

Reader Kimaroo noticed that something was amiss with the with the single-serve bottle of maple syrup she receives with her French toast at Cracker Barrel. Not only did it seem smaller, she could have sworn that the bottle used to contain 100% maple syrup instead of “100% Pure Natural Syrup.” Fortunately, she had another bottle from a different Cracker Barrel visit stashed at home, and was able to compare the ingredients. Indeed, her maple syrup had been hit by the Grocery Sugar Ray: nearly half of its mapley goodness has been replaced with cane syrup.

Eggo Shortage Story Sweeps Mainstream Media, Panic Spreads

Eggo Shortage Story Sweeps Mainstream Media, Panic Spreads

After Consumerist first alerted the nation to the debilitating waffle shortage, the story has been making the rounds of nearly every media outlet in the country. Thanks to their hard work, we’ve learned some interesting new things about the shortage.

Poll: What Caused The Great Eggo Waffle Shortage Of '09?

Poll: What Caused The Great Eggo Waffle Shortage Of '09?

Clearly, our post about the Eggo waffle shortages struck some kind of nerve. We contacted Kellogg’s about the real reason for the nationwide shortage, and they haven’t gotten back to us yet. So we let our imaginations run wild.

Hey, Where Did All The Eggo Waffles Go?

Hey, Where Did All The Eggo Waffles Go?

Kimberly’s life just isn’t the same. Something is missing. That something: Eggo waffles. She wants to know where they have gone, and whether they will ever return to her.

Leaked Document: McDonald's Nationwide Breakfast Dollar Menu Coming

Leaked Document: McDonald's Nationwide Breakfast Dollar Menu Coming

The WSJ says they have their hands on a document that shows that a nationwide McDonald’s Breakfast Dollar Menu is coming. The fast food giant has already tested these menus in several markets.

Sugariest Cereals For Kids Get Pimped Hardest

Sugariest Cereals For Kids Get Pimped Hardest

A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.