brandwashing

Amway's Baaaaaaccck!

Amway's Baaaaaaccck!

Like a sequel to a horror movie, the Amway brand name is bursting out of a shallow grave, reports ABCmoney:

The move also was widely viewed as a way of helping the company shed some of the negative connotations the Amway name had acquired. The Quixtar name, however, never resonated with the public.