Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats. [More]

Which Food Brands Are You Most Loyal To?

Which Food Brands Are You Most Loyal To?

I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything that requires that particular condiment. The same goes true for mayonnaise: Nothing with the word “miracle” in the title is getting anywhere near my taste buds. [More]

These Are The Top 10 Brands In The Whole Wide World

These Are The Top 10 Brands In The Whole Wide World

For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list. [More]

There Aren't Any Jobs Because These Five People Work Everywhere

There Aren't Any Jobs Because These Five People Work Everywhere

There’s a funny post at the blog Fair Trade Photographer about cheap stock photography, particularly how companies who try to cut corners end up using the same image over and over. Barton has a serious message for companies, too: if you want us to trust you, maybe you shouldn’t put a generic stock photo of generic office people on your generic website. [More]

Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

All the money that Amazon has sunk into infrastructure and rapid fulfillment has paid off–the online retail giant was the most trusted brand of 2009, according to a brand study released by Millward Brown. The market research company spent 2009 asking consumers questions like, “How trustworthy is this brand?” and, “Would you recommend this brand?” [More]

Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Kelley Blue Book says that they’ve commissioned a new survey showing that consumers who were considering a Toyota before the recall party started are now much less interested — and the effect seems to be growing. As each week passes and Toyota recalls more cars, people are thinking about buying… Fords? [More]

The Future Of Shopping, Thanks To Weird Branding Advice

The Future Of Shopping, Thanks To Weird Branding Advice

Okay, we’re not 100% sure “Pottery Barn” is going to become “Barn” or “The Container Store” will become “Store,” but we’re halfway there. Keep up the good work, brand advisors!

http://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)

http://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Should an energy drink be allowed to brand itself with the name of an outlawed drug? A state lawmaker in Oklahoma says no, especially not when kids can buy it, and he’s trying to get the drink pulled off of shelves in the state.

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

The Wall Street Journal’s “Deal Journal” blog says that the owner of the car dealership that serves as the backdrop to A&E’s “King of Cars” will close his Hummer dealership and begin selling “Smart Cars.”

http://consumerist.com/2008/08/20/nbc-and-general-mills-are/

NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net — a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo. It seems that Dell has its work cut out for it–some of the top tags people are using for that brand include:

Take Your Brand And Shove It

Take Your Brand And Shove It

Muji is a Japanese store that is, um, all the rage in NYC right now, apparently.

Phishing Scams Hurt The Brands They Target

Phishing Scams Hurt The Brands They Target

Ars Technica reports that “42 percent of adults in the UK feel that their trust in a brand would be greatly reduced by receiving a phishing e-mail claiming to be from that brand, according to an online survey conducted by research firm YouGov.”

Hey Shoppers: Apparently, You Still Hate The Gap

Hey Shoppers: Apparently, You Still Hate The Gap

Even though the Gap was kind enough to address (er, refute) our reader’s observations about the Gap’s general state of crappiness, we haven’t forgotten that the store isn’t doing so well sales-wise, and it is therefore our sad duty to inform you that same store sales are down 7%.

Flatter Your Favorite Brands For Coupons

Flatter Your Favorite Brands For Coupons

Faye over at “The Dollar Stretcher” doesn’t wait for desirable coupons to appear in the weekly circular. She writes directly to her favorite brands asking for coupons. The results are surprising.

Since September, I have been sending emails and making toll-free phone calls to manufacturers who make the products we like. The email I send is nearly the same for each company. First, I let them know how much our family likes their product. Then I mention that I am a stay-at-home mom who needs to stick to a budget. Next, I politely ask if they have any coupons available. Finally, I thank them again for such a great product. Here are the results of my little coupon request experiment: