The Future Of Shopping, Thanks To Weird Branding Advice

The Future Of Shopping, Thanks To Weird Branding Advice

Okay, we’re not 100% sure “Pottery Barn” is going to become “Barn” or “The Container Store” will become “Store,” but we’re halfway there. Keep up the good work, brand advisors!

http://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)

http://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Should an energy drink be allowed to brand itself with the name of an outlawed drug? A state lawmaker in Oklahoma says no, especially not when kids can buy it, and he’s trying to get the drink pulled off of shelves in the state.

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

The Wall Street Journal’s “Deal Journal” blog says that the owner of the car dealership that serves as the backdrop to A&E’s “King of Cars” will close his Hummer dealership and begin selling “Smart Cars.”

http://consumerist.com/2008/08/20/nbc-and-general-mills-are/

NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net — a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo. It seems that Dell has its work cut out for it–some of the top tags people are using for that brand include:

Take Your Brand And Shove It

Take Your Brand And Shove It

Muji is a Japanese store that is, um, all the rage in NYC right now, apparently.

Phishing Scams Hurt The Brands They Target

Phishing Scams Hurt The Brands They Target

Ars Technica reports that “42 percent of adults in the UK feel that their trust in a brand would be greatly reduced by receiving a phishing e-mail claiming to be from that brand, according to an online survey conducted by research firm YouGov.”

Hey Shoppers: Apparently, You Still Hate The Gap

Hey Shoppers: Apparently, You Still Hate The Gap

Even though the Gap was kind enough to address (er, refute) our reader’s observations about the Gap’s general state of crappiness, we haven’t forgotten that the store isn’t doing so well sales-wise, and it is therefore our sad duty to inform you that same store sales are down 7%.

Flatter Your Favorite Brands For Coupons

Flatter Your Favorite Brands For Coupons

Faye over at “The Dollar Stretcher” doesn’t wait for desirable coupons to appear in the weekly circular. She writes directly to her favorite brands asking for coupons. The results are surprising.

Since September, I have been sending emails and making toll-free phone calls to manufacturers who make the products we like. The email I send is nearly the same for each company. First, I let them know how much our family likes their product. Then I mention that I am a stay-at-home mom who needs to stick to a budget. Next, I politely ask if they have any coupons available. Finally, I thank them again for such a great product. Here are the results of my little coupon request experiment:

Coke's Other Brands

Coke isn’t the only soda in the Coca-Cola corporation’s life. Check out these other brands listed in Coke’s 2003 annual report.

Take that Bratz: Barbie is Back?

Take that Bratz: Barbie is Back?

Gross sales of its Barbie line rose 3 percent domestically and worldwide during the quarter.

Reynold’s Wrap is Number 1 Sexy Brand

Reynold’s Wrap is Number 1 Sexy Brand

Reynold’s Wrap is the best thing since sliced bread, according to a new survey.

Do Brands Even Exist?

Do Brands Even Exist?

This Gapingvoid cartoon was inspired by a page on the Oglivy & Mather website, it’s an actual quote.

You Can’t Really Love a Brand, Study Shows

You Can’t Really Love a Brand, Study Shows

It’s not only dogs, it turns out brands aren’t people either.

Remainders: Digg and Slate Edition

Although we don’t intend to make this a regular feature just yet, we spotted a rash of Consumeristy links over at Digg that we thought we’d pass on.