Some Scion vehicles, like the C-HR will live on under the Toyota brand.

See Ya, Scion: Toyota To Absorb Youth-Focused Brand After 13 Years

Starting later this year, Scion will join a long list of vehicle brands — think Mercury, Pontiac, Oldsmobile, Saturn — in the dustbin of history, as Toyota plans to end production of the brand after 13 years. [More]

(Adam Fagen)

Hilton Targeting Young, Budget-Conscious Travelers With New “Tru” Hotel Brand

The long list of hotels operating under the Hilton brand will be growing by one this year: joining the likes of Hilton Garden Inn, Hampton Inn, Homewood Suites, and Home2 Suites is new, budget- and millennial-focused Tru.  [More]

Twitter Reportedly Working On Platform That Turns Users’ Tweets Into Ads

Twitter Reportedly Working On Platform That Turns Users’ Tweets Into Ads

Take a quick look at Twitter at any given time and you’re sure to see a slew of brands, or celebrities and other influencers, shilling products and services with short 140-character messages. While promotional Tweets might be easy to spot now, they could be more difficult in the future, as the social media platform is reportedly working on a new product that would turn everyday users’ Tweets into ads for brands.  [More]

Amazon May Launch Its Own Clothing Brand To Offer More Options For Customers

Amazon May Launch Its Own Clothing Brand To Offer More Options For Customers

Back in May, Amazon announced it was toying with the idea of creating its own house brand for everyday items like cereal and diapers. Not content to just stay in your cabinets, the e-commerce giant is apparently on the verge of infiltrating our closets with its own private-label fashion line.  [More]

Will Mega Beer Merger Lead To Higher Prices & Fewer Choices For Consumers?

Will Mega Beer Merger Lead To Higher Prices & Fewer Choices For Consumers?

With a $104.2 billion merger agreed to in principle, beer giants Anheuser-Busch InBev and SABMiller could be walking down the aisle soon, creating a company that provides nearly 70% of the beer sold in the U.S. While such a mega-merger might be beneficial to the companies as far as increasing market share and cutting costs, the deal could have some very real consequences for consumers – and other beer producers.  [More]

Everlane is one of two brands that Facebook tested Messenger capabilities with; now other businesses will have the option, too.

Facebook Launches Feature That Lets Users And Businesses Message Each Other

After Facebook announced in March that it’d be launching a pilot program with a few brands that would let customers and companies communicate privately, the social media network said Wednesday that it’s expanding the rollout of Messenger for businesses. [More]

Report: AT&T Wireless Program To Let Subscribers Get Free Data From Advertisers

Report: AT&T Wireless Program To Let Subscribers Get Free Data From Advertisers

Data is a precious resource for mobile consumers and the wireless companies that serve them. The two are always in a trade-off: data caps, overage pricing, unlimited plans, zero-rating… there are loads of different iterations (and shenanigans) in that sphere. And now, reports indicate AT&T might be trying out a new one. [More]

The Dodge Brothers Weren’t Ford Employees; Died Long Before The Challenger & Charger Were Made

The Dodge Brothers Weren’t Ford Employees; Died Long Before The Challenger & Charger Were Made

In a series of recent ads exploring the creation and evolution of Dodge and its famous Challenger and Charger models, the car maker harkens all the way back to its origins as the Dodge Brothers Company to evoke a sense of spirit and competitiveness. While these commercials are successful in eliciting the desired emotional response, the company isn’t quite telling the truth about John and Horace Dodge and their role in creating these popular muscle cars. [More]

(Molly)

Prediction: 10 Brands That Might Disappear In 2015

Every year, 24/7 Wall Street looks around the American business landscape and makes a list of ten brands that they think are doomed. The list includes corporations, retail chains, and product lines, and is quite diverse. However, it’s not very accurate. [More]

(Paxton Holley)

Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re Tasting?

Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded restaurant, only to find out it’s a generic frozen dinner from the supermarket. What if these people aren’t necessarily pretending to like the food? A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. [More]

Protect Your Brand From Becoming A .XXX Domain

Protect Your Brand From Becoming A .XXX Domain

Recently the Internet Corporation for Assigned Names and Numbers (ICANN), who are the guys who decide all sorts of things about how website addresses work, approved the creation of a new .xxx domain. It’s intended for the adult entertainment industry, but brands have only until October 28th to act before fleshpot slingers start using addresses like mcdonalds.xxx and johndeere.xxx to steal traffic. [More]

MRI Shows Apple Stimulates Fan's Brain Like Religion

MRI Shows Apple Stimulates Fan's Brain Like Religion

Apple fanboys are sometimes referred to as “zealots” or “fanatics” in terms of their devotion to their beloved brand and the intensity with which they defend it and proselytize its virtues. Especially in online comments sections. And it turns out that perhaps those descriptions are not too far off. A recently screened BBC doc Secrets of the Superbrands (unfortunately not available for online streaming in the States) analyzed an MRI of an Apple devotee and found that the brand stimulated the same areas of the brain as religious imagery does to people of faith. [More]

Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far

Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far

This is a picture of some cool guy who got a Louis Vuitton tattoo sleeve (that’s what it’s called when you have tattoos all up and down your arm and ending at your wrist, like a sleeve might). Apparently he decided he never wants to be the number one term life insurance salesman. It’s a sick day when people give their bodies up for free advertising for shallow brands, hoping they’ll be able to embed some of the brand’s cachet into their flesh. Why doesn’t anyone ever tattoo pages from Watership Down on their body, huh? [More]

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]

Consumers Hate Facebook As Much As Airlines, Cable Companies

Consumers Hate Facebook As Much As Airlines, Cable Companies

Has Facebook’s ongoing foolishness with privacy settings, fine print, and advertising taken its toll on the brand? According to The American Customer Satisfaction Index’s E-Business Report, Facebook scored 64 points out of 100, which puts it in the bottom 5% of private companies, “in the same range as airlines and cable companies.” The one bit of good news for Facebook is that MySpace scored 63 points. [More]

Which Products Do You Always Go Generic For?

Which Products Do You Always Go Generic For?

Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only buy in their most generic forms. [More]

Consumers Have More Trust In Companies That Tweet

Consumers Have More Trust In Companies That Tweet

A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.” [More]

Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats. [More]