(Molly)

Prediction: 10 Brands That Might Disappear In 2015

Every year, 24/7 Wall Street looks around the American business landscape and makes a list of ten brands that they think are doomed. The list includes corporations, retail chains, and product lines, and is quite diverse. However, it’s not very accurate. [More]

(Paxton Holley)

Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re Tasting?

Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded restaurant, only to find out it’s a generic frozen dinner from the supermarket. What if these people aren’t necessarily pretending to like the food? A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. [More]

Protect Your Brand From Becoming A .XXX Domain

Protect Your Brand From Becoming A .XXX Domain

Recently the Internet Corporation for Assigned Names and Numbers (ICANN), who are the guys who decide all sorts of things about how website addresses work, approved the creation of a new .xxx domain. It’s intended for the adult entertainment industry, but brands have only until October 28th to act before fleshpot slingers start using addresses like mcdonalds.xxx and johndeere.xxx to steal traffic. [More]

MRI Shows Apple Stimulates Fan's Brain Like Religion

MRI Shows Apple Stimulates Fan's Brain Like Religion

Apple fanboys are sometimes referred to as “zealots” or “fanatics” in terms of their devotion to their beloved brand and the intensity with which they defend it and proselytize its virtues. Especially in online comments sections. And it turns out that perhaps those descriptions are not too far off. A recently screened BBC doc Secrets of the Superbrands (unfortunately not available for online streaming in the States) analyzed an MRI of an Apple devotee and found that the brand stimulated the same areas of the brain as religious imagery does to people of faith. [More]

Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far

Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far

This is a picture of some cool guy who got a Louis Vuitton tattoo sleeve (that’s what it’s called when you have tattoos all up and down your arm and ending at your wrist, like a sleeve might). Apparently he decided he never wants to be the number one term life insurance salesman. It’s a sick day when people give their bodies up for free advertising for shallow brands, hoping they’ll be able to embed some of the brand’s cachet into their flesh. Why doesn’t anyone ever tattoo pages from Watership Down on their body, huh? [More]

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]

Consumers Hate Facebook As Much As Airlines, Cable Companies

Consumers Hate Facebook As Much As Airlines, Cable Companies

Has Facebook’s ongoing foolishness with privacy settings, fine print, and advertising taken its toll on the brand? According to The American Customer Satisfaction Index’s E-Business Report, Facebook scored 64 points out of 100, which puts it in the bottom 5% of private companies, “in the same range as airlines and cable companies.” The one bit of good news for Facebook is that MySpace scored 63 points. [More]

Which Products Do You Always Go Generic For?

Which Products Do You Always Go Generic For?

Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only buy in their most generic forms. [More]

Consumers Have More Trust In Companies That Tweet

Consumers Have More Trust In Companies That Tweet

A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.” [More]

Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats. [More]

Which Food Brands Are You Most Loyal To?

Which Food Brands Are You Most Loyal To?

I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything that requires that particular condiment. The same goes true for mayonnaise: Nothing with the word “miracle” in the title is getting anywhere near my taste buds. [More]

These Are The Top 10 Brands In The Whole Wide World

These Are The Top 10 Brands In The Whole Wide World

For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list. [More]

There Aren't Any Jobs Because These Five People Work Everywhere

There Aren't Any Jobs Because These Five People Work Everywhere

There’s a funny post at the blog Fair Trade Photographer about cheap stock photography, particularly how companies who try to cut corners end up using the same image over and over. Barton has a serious message for companies, too: if you want us to trust you, maybe you shouldn’t put a generic stock photo of generic office people on your generic website. [More]

Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

All the money that Amazon has sunk into infrastructure and rapid fulfillment has paid off–the online retail giant was the most trusted brand of 2009, according to a brand study released by Millward Brown. The market research company spent 2009 asking consumers questions like, “How trustworthy is this brand?” and, “Would you recommend this brand?” [More]

Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Kelley Blue Book says that they’ve commissioned a new survey showing that consumers who were considering a Toyota before the recall party started are now much less interested — and the effect seems to be growing. As each week passes and Toyota recalls more cars, people are thinking about buying… Fords? [More]

The Future Of Shopping, Thanks To Weird Branding Advice

The Future Of Shopping, Thanks To Weird Branding Advice

Okay, we’re not 100% sure “Pottery Barn” is going to become “Barn” or “The Container Store” will become “Store,” but we’re halfway there. Keep up the good work, brand advisors!

http://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)

http://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)