the kids are all about lowercase type this year

JCPenney Problems Highlight What Happens When A Brand Becomes Just Another Name

JCPenney has lost a ton of money since the beginning of the year, when it announced a drastic “no sales” policy and attempted to rebrand itself as “jcp.” But can you really “re-brand” a store that hasn’t had an identity since my mom dragged me there to buy back-to-school clothes in fifth grade? [More]