Seattle Coffee Shop Owner Says Starbucks Ripped Off Her Look

Seattle Coffee Shop Owner Says Starbucks Ripped Off Her Look

Starbucks, after finally coming to terms with the fact that it is soul-crushingly bland, has been trying to reinvent itself as… well, not Starbucks. They’re stripping the branding from a few of their stores and renaming them after the communities that they’re in –– but one local coffee shop owner says they’ve gone too far to try to blend in.

The Only Thing Left For Starbucks? To Just Stop Being Starbucks

The Only Thing Left For Starbucks? To Just Stop Being Starbucks

Starbucks just keeps trying to reinvent itself — and it seems that they’ve tried everything. The only thing left to do is just to stop being Starbucks. So that’s what they’re doing.

http://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)

Duane Reade May Want To Rethink The Instructions On Their Generic Sandwich Bags

Duane Reade May Want To Rethink The Instructions On Their Generic Sandwich Bags

Duane Reade wants you to compare their store brand sandwich bags to Ziploc’s bags, and you should, because Ziplcoc’s bags are $0.50 cheaper.

http://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?

Tropicana's Failed Packaging Design Was A Real Life Poochie

Tropicana's Failed Packaging Design Was A Real Life Poochie

The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.

Coke Finally Removes "Classic" From Its Label

Coke Finally Removes "Classic" From Its Label

In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.

The 10 Most Reliable Car Brands VS Your Preconceived Notions

The 10 Most Reliable Car Brands VS Your Preconceived Notions

Consumer Reports just did a study about car brand perceptions, so we thought we’d compare the top 10 most highly perceived brands to their list of the most reliable car brands.

Drug Makers Say Goodbye To Swag In 2009

Drug Makers Say Goodbye To Swag In 2009

Beginning tomorrow morning, drug companies will stop peppering doctors’ offices with branded pens, bandages, tongue depressors, stethoscopes, calipers, mugs, prescription pads, soap dispensers, and t-shirts.

Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late

Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late

My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.

Does Sigmund Freud Do Graphic Design For SunnyD?

Does Sigmund Freud Do Graphic Design For SunnyD?

Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:

http://consumerist.com/2008/06/07/ups-horse-big-brown-failed/

UPS’ horse, Big Brown, failed this afternoon to deliver a much-anticipated Triple Crown victory. Maybe he’ll try again tomorrow from 2pm-5pm. [AP/Chicago Sun Times]

Kinko's Is Dead, Long Live "FedEx Office"

Kinko's Is Dead, Long Live "FedEx Office"

FedEx announced yesterday that they would be renaming Kinko’s “FedEx Office”

New Consumer Types To Define You

New Consumer Types To Define You

Are you a karma queen or a geek god? A couple of fancy New York branding types have released a new book that suggests several new consumer “types,” including those two as well as the “innerpreneur,” the “denim dad,” and the “parentocrat.”