Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?
The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.
The New York Times says that “loyal” Tropicana customers are up in arms about the new packaging, calling it “ugly,” “generic” and claiming that it looks like a store brand. Others say that the packaging makes it difficult to distinguish between the different varieties of orange juice.
When Pepsi redesigned their logo, we all just figure that they wanted it to look more like Obama’s. Apparently not. A leaked document shows that actually… the entire history of civilization and the formation of the theory of relativity was just some stuff that lead up to the new Pepsi logo.
In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.
Consumer Reports just did a study about car brand perceptions, so we thought we’d compare the top 10 most highly perceived brands to their list of the most reliable car brands.
Beginning tomorrow morning, drug companies will stop peppering doctors’ offices with branded pens, bandages, tongue depressors, stethoscopes, calipers, mugs, prescription pads, soap dispensers, and t-shirts.
Best Buy is tired of their logo, so they’re testing a new one on those local guinea pigs at the Mall of America in Bloomington, MN. (Best Buy is headquartered in Minnesota, land of lutefisk, Garrison Keillor and Target.)
My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.
Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:
FedEx announced yesterday that they would be renaming Kinko’s “FedEx Office”
Are you a karma queen or a geek god? A couple of fancy New York branding types have released a new book that suggests several new consumer “types,” including those two as well as the “innerpreneur,” the “denim dad,” and the “parentocrat.”
Coca-Cola has come out on top of the “Best Brands” Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2.
Sprint’s new ad campaign has dropped the “Nextel” name and will be focusing on a new slogan “Sprint Ahead.”
Get ready for the rebranding, Delta Airlines has exited bankruptcy and they’ve got $10 million set aside towards making you believe they don’t suck. They’re probably going to paint the planes and do some new advertising. Woohoo! It’s a brand new day! —MEGHANN MARCO
Google was ranked #7 only a year ago. —MEGHANN MARCO