Duane Reade May Want To Rethink The Instructions On Their Generic Sandwich Bags

Duane Reade May Want To Rethink The Instructions On Their Generic Sandwich Bags

Duane Reade wants you to compare their store brand sandwich bags to Ziploc’s bags, and you should, because Ziplcoc’s bags are $0.50 cheaper.

http://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?

Tropicana's Failed Packaging Design Was A Real Life Poochie

Tropicana's Failed Packaging Design Was A Real Life Poochie

The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.

Coke Finally Removes "Classic" From Its Label

Coke Finally Removes "Classic" From Its Label

In 1985, Coke added the word “classic” to its label when it brought back the original formula of the soft drink following the abject failure of its “New Coke” experiment. Now, finally, they are getting rid of it.

The 10 Most Reliable Car Brands VS Your Preconceived Notions

The 10 Most Reliable Car Brands VS Your Preconceived Notions

Consumer Reports just did a study about car brand perceptions, so we thought we’d compare the top 10 most highly perceived brands to their list of the most reliable car brands.

Drug Makers Say Goodbye To Swag In 2009

Drug Makers Say Goodbye To Swag In 2009

Beginning tomorrow morning, drug companies will stop peppering doctors’ offices with branded pens, bandages, tongue depressors, stethoscopes, calipers, mugs, prescription pads, soap dispensers, and t-shirts.

Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late

Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late

My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.

Does Sigmund Freud Do Graphic Design For SunnyD?

Does Sigmund Freud Do Graphic Design For SunnyD?

Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:

http://consumerist.com/2008/06/07/ups-horse-big-brown-failed/

UPS’ horse, Big Brown, failed this afternoon to deliver a much-anticipated Triple Crown victory. Maybe he’ll try again tomorrow from 2pm-5pm. [AP/Chicago Sun Times]

Kinko's Is Dead, Long Live "FedEx Office"

Kinko's Is Dead, Long Live "FedEx Office"

FedEx announced yesterday that they would be renaming Kinko’s “FedEx Office”

New Consumer Types To Define You

New Consumer Types To Define You

Are you a karma queen or a geek god? A couple of fancy New York branding types have released a new book that suggests several new consumer “types,” including those two as well as the “innerpreneur,” the “denim dad,” and the “parentocrat.”

Coca-Cola Is The "Best Brand," Microsoft Beats Apple

Coca-Cola Is The "Best Brand," Microsoft Beats Apple

Coca-Cola has come out on top of the “Best Brands” Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2.

Attention Nextel Customers: You Are Now Using Plain Old Sprint

Attention Nextel Customers: You Are Now Using Plain Old Sprint

Sprint’s new ad campaign has dropped the “Nextel” name and will be focusing on a new slogan “Sprint Ahead.”

Delta Exits Bankruptcy!

Delta Exits Bankruptcy!

Get ready for the rebranding, Delta Airlines has exited bankruptcy and they’ve got $10 million set aside towards making you believe they don’t suck. They’re probably going to paint the planes and do some new advertising. Woohoo! It’s a brand new day! —MEGHANN MARCO