YMCA Is Now Just 'The Y'

YMCA Is Now Just 'The Y'

Just like the kid in high school who suddenly asked you to stop calling him “Earl” and start calling him “Big E,” the 166-year-old Young Men’s Christian Association no longer wants to be known as YMCA, but simply “The Y.” [More]

Which Products Do You Always Go Generic For?

Which Products Do You Always Go Generic For?

Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only buy in their most generic forms. [More]

Brand Fail: Not Just Bagels

Brand Fail: Not Just Bagels

They may want to think about a new name. (Thanks to Andrew!) [More]

Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats. [More]

Now You Can Have Your NBA Logo… And Eat It Too

Now You Can Have Your NBA Logo… And Eat It Too

Despite the NBA postseason being in its 13th month, basketball fans are still hungry to see their favorite teams. And now they can feed that hunger, literally, as the NBA has licensed the use of team logos on everything from pizzas to toast. [More]

Walmart Wins: Top 10 Most Valuable Retail Brands

Walmart Wins: Top 10 Most Valuable Retail Brands

Interbrand Design Forum– part of a global brand consulting firm– has ranked the top retail brands and guess what? Walmart is most valuable. [More]

Comcast Rebranding Itself As "Xfinity"

Comcast Rebranding Itself As "Xfinity"

Comcast has decided to give up and rebrand its cable and internet offerings as “Xfinity,” which to us sounds like a company that would make porn. Sorry, but it does. [More]

China Introduces "Made In China" Campaign

China Introduces "Made In China" Campaign

China has caught on to the fact that it doesn’t enjoy a stellar reputation over here as a manufacturer of quality goods, especially after the tainted food and product stories of the past few years, so it’s doing what any good profit-minded business would do: running an image rehabilitation campaign. [More]

Men's Health Plagiarizes Their Own Cover (On Purpose)

Men's Health Plagiarizes Their Own Cover (On Purpose)

Men’s Health was recently busted for reusing an old cover almost word for word. Now Men’s Health Editor-in- Chief David Zinczenko is telling the NY Post that it wasn’t a mistake, it’s part of a secret awesome branding strategy. [More]

Behold: Laser-Etched Food

Behold: Laser-Etched Food

Look at this picture that Kellogg’s UK posted on its Twitter feed. That’s a bunch of Corn Flakes that have been laser-etched with the Kellogg’s logo. This is the best marriage of food and language since alphabet soup.

Flickr People Really Don't Like The New "From Yahoo!" Logo

Flickr People Really Don't Like The New "From Yahoo!" Logo

You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.

Top 25 Best Global Brands — Samsung, Microsoft Beat Apple

Top 25 Best Global Brands — Samsung, Microsoft Beat Apple


How Radio Shack's Rebranding Makes It Even More Uncool

How Radio Shack's Rebranding Makes It Even More Uncool

“Names, like fashion trends, often don’t age well,” notes Chadwick Matlin over at Slate’s The Big Money. In this week’s “Broadband” video segment, he looks at Radio Shack’s weird rebranding effort to get people to call it “The Shack,” even though it’s not changing its name, and even though “The Shack” isn’t any better. “Radio Shack has hedged its bets,” Matlin writes, “Splitting its identity in two and not choosing either. What’s worse, neither is especially impressive, or especially modern.”

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

A new ThinkB4YouSpeak school-focused ad campaign is out to stamp out the hurtful practice of referring to things as “gay” in a negative way.

The Future Of Shopping, Thanks To Weird Branding Advice

The Future Of Shopping, Thanks To Weird Branding Advice

Okay, we’re not 100% sure “Pottery Barn” is going to become “Barn” or “The Container Store” will become “Store,” but we’re halfway there. Keep up the good work, brand advisors!

Seattle Coffee Shop Owner Says Starbucks Ripped Off Her Look

Seattle Coffee Shop Owner Says Starbucks Ripped Off Her Look

Starbucks, after finally coming to terms with the fact that it is soul-crushingly bland, has been trying to reinvent itself as… well, not Starbucks. They’re stripping the branding from a few of their stores and renaming them after the communities that they’re in -- but one local coffee shop owner says they’ve gone too far to try to blend in.

The Only Thing Left For Starbucks? To Just Stop Being Starbucks

The Only Thing Left For Starbucks? To Just Stop Being Starbucks

Starbucks just keeps trying to reinvent itself — and it seems that they’ve tried everything. The only thing left to do is just to stop being Starbucks. So that’s what they’re doing.

http://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)