Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]
Just like the kid in high school who suddenly asked you to stop calling him “Earl” and start calling him “Big E,” the 166-year-old Young Men’s Christian Association no longer wants to be known as YMCA, but simply “The Y.” [More]
They may want to think about a new name. (Thanks to Andrew!) [More]
Despite the NBA postseason being in its 13th month, basketball fans are still hungry to see their favorite teams. And now they can feed that hunger, literally, as the NBA has licensed the use of team logos on everything from pizzas to toast. [More]
Interbrand Design Forum– part of a global brand consulting firm– has ranked the top retail brands and guess what? Walmart is most valuable. [More]
Comcast has decided to give up and rebrand its cable and internet offerings as “Xfinity,” which to us sounds like a company that would make porn. Sorry, but it does. [More]
Men’s Health was recently busted for reusing an old cover almost word for word. Now Men’s Health Editor-in- Chief David Zinczenko is telling the NY Post that it wasn’t a mistake, it’s part of a secret awesome branding strategy. [More]
You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.
“Names, like fashion trends, often don’t age well,” notes Chadwick Matlin over at Slate’s The Big Money. In this week’s “Broadband” video segment, he looks at Radio Shack’s weird rebranding effort to get people to call it “The Shack,” even though it’s not changing its name, and even though “The Shack” isn’t any better. “Radio Shack has hedged its bets,” Matlin writes, “Splitting its identity in two and not choosing either. What’s worse, neither is especially impressive, or especially modern.”
Starbucks, after finally coming to terms with the fact that it is soul-crushingly bland, has been trying to reinvent itself as… well, not Starbucks. They’re stripping the branding from a few of their stores and renaming them after the communities that they’re in –– but one local coffee shop owner says they’ve gone too far to try to blend in.
Starbucks just keeps trying to reinvent itself — and it seems that they’ve tried everything. The only thing left to do is just to stop being Starbucks. So that’s what they’re doing.