Orbitz Thinks Mac Users Want To Pay More For Hotels

Orbitz Thinks Mac Users Want To Pay More For Hotels

Travel reservation site Orbitz says it has data showing that customers who use Apple computers to book their hotel rooms have a tendency to go for pricier rooms, so Orbitz has just gone ahead and decided that when Mac users visit Orbitz, they will see more expensive options first. [More]

Netflix Tops Customer Loyalty List

Netflix Tops Customer Loyalty List

The results of Brand Keys’ annual survey of customer loyalty have been released and in its first year of inclusion, Netflix came out on top of the list of all 528 brands, beating out reigning champ Apple. [More]

These Are The Top 10 Brands In The Whole Wide World

These Are The Top 10 Brands In The Whole Wide World

For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list. [More]