The Champagne Bureau, a trade organization representing “the grape growers and houses of Champagne, France,” just sent us a nonsensical press release warning consumers to be on the lookout for imposter champagne. WATCH OUT! You’re pouring sparkling wine into your mouth, you jerk! The thing is, the only real reason “champagne” is unique is because wine houses in that region of France managed to get laws passed to prevent anyone else from using the word on their own sparkling wines. They’re all sparkling wines; how they’re made is what determines quality.
By October 21, 2009