(catastrophegirl)

Study: Flirting With Other Brands Makes You More Devoted To Your Favorite Companies

When you catch your significant other flirting with someone who is distinctly insignificant by way of “Who the heck is that person you’re talking to and why did you feel the need to laugh so coquettishly?” it’s a very bad thing. But when it comes to brand loyalty, one study says the more you flirt with a company aside from your current steady, the closer ties you form with your favorite. [More]

Why Does Pine-Sol No Longer Smell Like Pine?

Why Does Pine-Sol No Longer Smell Like Pine?

What would happen if one of your favorite products changed the feature that made it your favorite in the first place? That’s the frustration that users of Pine-Sol face now that the company has changed the product’s fragrance. The company blames a pine oil shortage and promises to offer the original scent online. [More]

(stevelyon)

Apple & Amazon Top This Year’s Brand Loyalty Survey, Blackberry Hangs On In Last Place

If there’s anything we want from our products and the brands that provide them, it’s love, true love. Well, maybe not quite that level, but according to the most recent Brand Keys Loyalty Leaders List, we consumers are craving an emotional connection to brands. And when they fill that special place in our hearts, they earn our loyalty. [More]

Starbucks To Place Single-Cup Capsules In Stores In November

Starbucks To Place Single-Cup Capsules In Stores In November

Eying light coffee drinkers who don’t want to brew entire pots in the morning or lug themselves out to coffee shops to get their fixes, Starbucks will sell coffee and tea in single-cup Keurig capsules starting in November. The coffee giant aims to place the packets in all manner of marketplaces, including food, drug stores and department stores. [More]

What Brands Do You Blindly Follow?

What Brands Do You Blindly Follow?

Some people have near-unshakable allegiances to particular brands, and the commitment tends to have little to do with a product’s quality or even a company’s customer service. [More]

Which Food Brands Are You Most Loyal To?

Which Food Brands Are You Most Loyal To?

I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything that requires that particular condiment. The same goes true for mayonnaise: Nothing with the word “miracle” in the title is getting anywhere near my taste buds. [More]

Shoppers Aren't As Loyal To Brands Anymore

Shoppers Aren't As Loyal To Brands Anymore

We’re all sluts, so says the research.