The men who created Four Loko are exactly who you would expect to bring such a strong caffeine-infused booze confection into the world: former frat boys from a large midwestern university who attended college when Red Bull and vodka was king. After a few false starts, their company, Phusion Projects, briefly owned the caffeinated alcohol market, and because of that success got the kind of brand recognition that no company wants. [More]
The past month has been a booze-fueled haze for the nation’s toddlers at chain restaurants. After a Michigan child received a cup full of alcoholic margarita mix instead of apple juice at an Applebee’s, a Florida Olive Garden filled a toddler’s cup with sangria instead of orange juice. The child was checked out at a local hospital and was unharmed. [More]
Despite the best efforts of Tom Cruise to capture the booze-swilling hearts of a nation in Cocktail, Americans have one of the lowers per capita drinking rates in the world. [More]
One of the basic tenets of surviving December is that there must be enough alcohol to make the holidays, and the experience of answering “So, you’re still single?” for the eleventy billionth time, remotely tolerable. Getting fat during the festive season? That’s as unavoidable as your drunk Uncle Jim’s annual tradition of passing out under the Christmas tree, so why not tip the scale and get tipsy at the same time and get it over with? [More]
With caffeinated malt beverages coming under fire from the FDA and other buzzkills, a hole has been created for those who are tired of just getting their booze the old-fashioned way… A hole that is being filled by the makers of alcohol-infused whipped cream. [More]
About a month ago, we published the story of a premium alcoholic beverage cut down in its prime–a bottle of Samuel Adams Utopias that broke near the end of its cross-country journey. Many of you were deeply concerned about the situation, and we’re happy to report that the folks at The Boston Beer Company came through–reader Z. now owns a beautiful new bottle. [More]
Over at Reddit, things are buzzing with a story from one 23-year-old reader who went to their local ShopRite in New Jersey to pick up some beer only to be told they needed to fill out a form that includes their credit card number — even though they weren’t using their credit card. [More]
A lot of air travelers partake of liquor while flying, whether it’s to calm the nerves or just something to make watching the latest Robert Pattinson movie on a 6″ screen palatable. But for those passengers who find a gin and tonic lacks the razmatazz to match their personality, Continental will soon have the solution… and be willing to charge you premium for it. [More]
Pabst Brewing Company is up for sale, the New York Post reports.
Consumers low in spirits are starting to sadden bar owners as they increasingly take advantage of happy hour deals. People aren’t cutting back on their drinking, but they are consuming more at home and trying to extract more booze from their buck when they go out.
It’s New Year’s Eve, and we have some drinking suggestions for you.
More and more wines are coming with screwcaps instead of corks. Good.
An American Airlines pilot was acquitted of the charge of attempting to operate a plane while under the influence of alcohol. The cause for acquittal: Sleepdrinking!
We’re assuming he means that ethanol production is to blame for the spike in grain prices. (Corn is at a 10-year high today.)