Can Oyster, The ‘Netflix For Books,’ Be Successful?

Can Oyster, The ‘Netflix For Books,’ Be Successful?

When Netflix launched its DVD-by-mail service, it seemed like a no-brainer business model — pay a reasonable amount of money each month and never have to go to the video store again. Netflix successfully transitioned that model to streaming video and it’s now been parroted by others, and not just in the video business. Spotify, Google, Mog, and others have launched music services based on the Netflix model. It seems inevitable that Netflix-for-e-books is the next step, but are the pieces in place for it to work? [More]