If you attended an American elementary school during the last three decades, you might have taken part in the Book-It program at Pizza Hut. The program aimed to get elementary school-aged children reading and get entire families under the red roof of The Hut to enjoy a pleasant dinner. Now that the program is 30 years old, Pizza Hut is inviting Book-It alumni to come back for a personal pan pizza topped with literacy and nostalgia. [More]
We’re generally pretty damn cynical about, well, everything, but we have warm memories of Pizza Hut’s Book It! program…and we don’t even like Pizza Hut.