Bob Garfield, creator of ComcastMustDie.com, has declared victory. Comcast isn’t dead, but he says instead of being “a vast, greedy, blundering, tone-deaf corporate colossus,” it’s merely all of the above with the exception of tone-deaf. ComcastMustDie is one of the many online different outlets for customer rage that Comcast has tapped into to proactively respond to customer complaints. They still have a long way to go, but at least they’re listening. That is all Bob really wanted, it seems, as he’s moving on to a new project, CustomerCircus.net, that will solicit and broadcast consumer complaints against all kinds of companies. And yep, Comcast will still be one of them.
Using codes of masculinity to sell products to guys is nothing new, but it’s usually about beer, “hard lemonade” or deodorant. It’s also usually funny, and pokes fun at male insecurities while celebrating them. A new Snickers commercial, however, seems to just be about beating the crap out of sissies.