A few weeks ago, Brian Sozzi of Belus capital Advisors did something simple enough: he went to Sears, took a bunch of pictures, and posted them on the company blog. Apparently, no one on the Internet has been to a Sears since 1997, since the post was a huge hit. Now he’s done it again for Sears’ sibling store Kmart. [More]
Sears is aiming to be a one-stop shop for the home, while Kmart is turning its discount stores into a “marketplace of discoveries,” Lampert’s chief marketing officer, Maureen McGuire, said as Lampert looked on.