Blockbuster Reduces Total Access Benefits, Disguises Change As "No More Due Dates!"

Blockbuster Reduces Total Access Benefits, Disguises Change As "No More Due Dates!"

Blockbuster’s Total Access subscription service—their bid for relevance in the Netflix era—used to ship the next movie in your queue as soon as you dropped it off at a Blockbuster store in exchange for a free rental. Now the next movie won’t ship until you return that free store rental—in other words, now it will count as the next movie in your queue. Of course, in Blockbuster marketing-speak, that’s considered a great new benefit.