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Dairy Queen Embroiled In Lawsuit Over 'Blizzard' Trademark

Dairy Queen Embroiled In Lawsuit Over 'Blizzard' Trademark

Having worked four summers of hard labor at the soft serve machine, the word “blizzard” will forever be primarily associated with the blended Dairy Queen treat. But the people at DQ HQ are now worried that customers could be confused by similar-ish sounding desserts being sold by a California-based frozen yogurt shop. In a not-so-shocking twist, the dispute has ended up in court. [More]