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Banks Use Your Shopping Info So They Can Send You Targeted Coupons That Make More Money For The Banks

Banks Use Your Shopping Info So They Can Send You Targeted Coupons That Make More Money For The Banks

The banks of America recently pitched enough of a hissy fit to effectively neuter swipe fee reform — after they raised rates, instituted fees and canceled rewards programs — claiming they’d be swiped into the poor house by the reduced fees. But not to worry, bankers are a clever folk and they always have a way to profit off your transactions. Like, for example, colleting information about your shopping habits. [More]