Black Friday can now be anytime, any month.

Dear Petco: If You Insist On Pushing Black Friday In July Promos, At Least Make It An Awesome Deal

If you’re getting an email from Petco trumpeting a “Black Friday In July!” promo that’s only serving to tick you off, you’re not alone. Consumerist readers Matthew and Kelso both forwarded their sighs along with a Petco email that is very, very excited about a not-so-great deal that just serves to make people cranky. Because it’s not Black Friday. It’s just Friday, in July. [More]

Best Buy Hops On Black Friday In July Bandwagon

Best Buy Hops On Black Friday In July Bandwagon


We’ve noticed an awful lot of “Black Friday” sales recently, and developed a hypothesis that it’s a more inclusive variation of what used to be called “Christmas in July” sales. Now we’ve spotted another major retailer honoring this new holiday: Best Buy. [More]

(Michael Holden)

Target: Yeah, Summer Black Friday Is The New Christmas In July

As we noticed a recent flurry of “Black Friday” sales even though it’s sweltering out and there is no leftover turkey in our fridges, we began to wonder: have retailers finally lost their minds? Or, as one reader suggested, is a midsummer Black Friday sale just an inclusive version of the more traditional Christmas in July? [More]