“I’m concerned about the blueberries.” That’s what the billboard said. It went up on I-69 outside of Flint, Michigan with no context. Just a blue billboard with most of a white circle and the words “I’m concerned about the blueberries” in plain white text. What did it mean? Who put it up? Its sponsor remained anonymous and its message made no sense. [More]
You know those huge billboards you occasionally see on the sides of city buildings? In Seattle, these are required to advertise something sold inside the building on which the sign is placed. But one outdoor ad firm has found a way around the law — just send a guy from store to store (and some places that aren’t even stores) to sell gift cards for whatever is being advertised outside. [More]
Finally, a use for those copper-colored zinc discs of filth: decoration! For a promotional campaign they’re calling “penny-a-print,” printer/copier leasing company Zeno Office Solutions put up a billboard in Winter Park, Florida decorated with 120,000 hand-polished actual pennies. [More]
Yesterday, we brought you the story of the Wodka (a brand of Vodka and not a typo) billboard that advertised “Christmas Quality” at “Hanukkah Pricing,” which more than a few folks took as playing up the stereotype that Jewish people as cheap. After initially attempting to defend the ad by claiming that the idea was to say Hanukkah’s eight nights of festivities are a better bargain than the one day of Christmas, the makers of Wodka announced last night that they will be taking the billboard down. [More]
Advertising, especially of the outdoor variety, is often viewed as being anti-green, a signifier of befouled outdoor spaces. But this Coca-Cola billboard is trying to turn that image on its head — and sell some Coke while it’s at it. [More]
After a New Mexico man put up a billboard deriding his ex for having an abortion, a domestic court official recommended that the message be taken down. [More]
Remarkably, no one at ClearChannel Advertising seems to have realized that it might be a bad idea to post a giant ad for a zombie-themed television program on the exterior wall of a funeral parlor. That’s precisely what happened in the town of Consett in England. The advert for post-apocalyptic drama The Walking Dead has now been taken down, and the company responsible has apologized, but how on earth did this happen in the first place? [More]
If you find yourself driving down River Highway in Mooresville, NC this summer and suddenly smell a vaguely steak-like odor, don’t worry, you’re not having a stroke. You’re passing by the billboard for Bloom, a supermarket chain that’s owned by Food Lion. The billboard went up last Friday and poots out a charcoal-and-pepper fragrance from 7 to 10 a.m. and again from 4 to 7 p.m. [More]
Someone San Franciscan decided to interpret this Coffee Mate ad’s suggestion of “add your style/flavor” as an invitation to do just that to the billboard itself. Unfortunately for the
powdered liquid non-dairy creamer, this person’s personal style seems to be something involving the forces of Satan. Our headline is a little misleading, though. To be more accurate, the depiction is of a demonic pet “guardian.” [More]
Attention saggy pants lovers: A state senator in NY has commissioned a billboard that calls on you to “Stop the Sag.” [More]
Los Angeles has had a problem with illegal billboards for a while, but apparently it’s taking a ban on one type of display advertising seriously. “Supergraphics” are giant outdoor ads that stretch across the sides of buildings and are so big they can be seen from the International Space Station. Last month, the city filed a lawsuit involving several supergraphics already on display. A few days later a businessman hung an eight-story tall one on a building on Hollywood Boulevard, in the line of sight of cameras shooting red carpet coverage for the Oscars. He was arrested and held on a $1,000,000 bail. [More]
Lucy the Slut is one of the puppets in the musical “Avenue Q,” and like the other puppet characters she’s frequently displayed in their advertising. But not in Colorado Springs, Colorado, where a billboard company refused to put up ads showing Lucy’s cleavage. An exec for the billboard company told the local paper, “If I have to explain it to my 4-year-old or my grandmother, we don’t put it up.” Hey four-year-old, it’s a puppet. Hey grandma, those are boobs. Problem solved. [More]
The folks at WPMI-TV in Alabama had an idea. They decided to rent an electronic billboard and stream the station’s live Twitter feed to it. What could possibly go wrong? [More]
Campbell’s wants you to know it packs 32 feet of noodles inside every can, and it’s paid for a Times Square billboard to teach that fact to you, AdAge reports.
It’s funny when something accidental happens in advertising, like when billboards that shouldn’t be next to each other are put up. We always suspected the placement of religious billboards are intentional, but we’re really not sure about Cat Jesus. Yes, Cat Jesus.
Last Saturday, ads-in-public-spaces activist Jordan Seiler spearheaded NYSAT, or New York Street Advertising Takeover, where teams of artists, videographers and activists replaced 120 unregistered billboard advertisements throughout the city with original art installations.