While it might seem like your day is ruined if you can’t get a Big Mac, in no way is it the same as suffering from a mental illness. That’s a point McDonald’s apparently missed with a regional ad in the Boston area: It featured a familiar image of a distraught woman with her head in her hands with the copy, “You Are Not Alone.” Below it? “Millions of people love the Big Mac.” [More]
While McDonald’s special sauce is copyrighted, it isn’t quite a secret — the recipe has been bandied about on the Internet for awhile now, apparently — now we’ve got the list of makings from the mouth of Executive Chef Daniel Coudreaut himself (aka the man who found nothing unhealthy on McD’s menu). The ingredients are discussed in what is reportedly a marketing video out of the company’s Canada arm. [More]
If you’ve ever felt like chowing down on a McDonald’s Big Mac but didn’t feel like paying the Big Mac price, here’s an easy work-around that might save you some coin and some calories. [More]
Pardon me if I’m late to the party and all of you readers in the test markets (and Canada where it has been available since March) have been happily eating these things for months — but it has just come to my attention that McDonald’s is testing a Big Mac “Snack Wrap.” This is apparently code for Big Mac Burrito, which no one would eat if you actually called it that.
Sure, McDonald’s operates all over the world now, but that doesn’t mean that everyone can afford their products easily. As proof, The Economist has spent years updating its Big Mac Index, which uses the local price of the McD delicacy to estimate the purchasing power of consumers in about 120 countries. Recently, UBS cooked up its own twist on the index, calculating how many minutes the average person would need to work at their job in order to earn that precious, precious Big Mac. Predictably, a worker in Nairobi must work the longest—over two hours—while a worker in Chicago would only need to work 12 minutes.
“It is considering replacing play areas in thousands of its restaurants with kids’ gyms where young customers can burn off their Happy Meals.”