Think back all the way to 1997 and you might recall something called the Big King on the menu at Burger King. It had a lot of thee same fixings as the Big Mac, but it never caught the hearts and stomachs of consumers and was pulled from the menu before it went national, and it lacked the all-important middle bun. Now it’s back from the dead with a few new additions in an effort to put the heat on the Big Mac. [More]
There is absolutely nothing wrong with wanting to enjoy a burger after a night of drinking — but it is in no way legal or safe on a car chase just so you can finish your meal. Police in Ohio say an intoxicated driver led them on a brief chase because he still had some snacking to do before he stopped the car. [More]
We understand that it can be annoying when you have a craving for a certain fast food item, only to realize it isn’t available because of time constraints. But police say an intoxicated woman took that a few steps too far by blocking the McDonald’s drive-thru early Sunday morning in her quest for Big Macs, or at least, a free breakfast. [More]
While it might seem like your day is ruined if you can’t get a Big Mac, in no way is it the same as suffering from a mental illness. That’s a point McDonald’s apparently missed with a regional ad in the Boston area: It featured a familiar image of a distraught woman with her head in her hands with the copy, “You Are Not Alone.” Below it? “Millions of people love the Big Mac.” [More]
While McDonald’s special sauce is copyrighted, it isn’t quite a secret — the recipe has been bandied about on the Internet for awhile now, apparently — now we’ve got the list of makings from the mouth of Executive Chef Daniel Coudreaut himself (aka the man who found nothing unhealthy on McD’s menu). The ingredients are discussed in what is reportedly a marketing video out of the company’s Canada arm. [More]
If you’ve ever felt like chowing down on a McDonald’s Big Mac but didn’t feel like paying the Big Mac price, here’s an easy work-around that might save you some coin and some calories. [More]
Pardon me if I’m late to the party and all of you readers in the test markets (and Canada where it has been available since March) have been happily eating these things for months — but it has just come to my attention that McDonald’s is testing a Big Mac “Snack Wrap.” This is apparently code for Big Mac Burrito, which no one would eat if you actually called it that.
Sure, McDonald’s operates all over the world now, but that doesn’t mean that everyone can afford their products easily. As proof, The Economist has spent years updating its Big Mac Index, which uses the local price of the McD delicacy to estimate the purchasing power of consumers in about 120 countries. Recently, UBS cooked up its own twist on the index, calculating how many minutes the average person would need to work at their job in order to earn that precious, precious Big Mac. Predictably, a worker in Nairobi must work the longest—over two hours—while a worker in Chicago would only need to work 12 minutes.
“It is considering replacing play areas in thousands of its restaurants with kids’ gyms where young customers can burn off their Happy Meals.”