Circuit City Refuses To Honor "Unbeatable Price Guarantee" Because Competitor's Price Is Too Low

Reader Jeff could not convince Circuit City to honor its “Unbeatable Price Guarantee.” Circuit City’s stated policy is to beat any competitor’s price by 10%. Jeff found the same 19″ Acer monitor retailing for $219 at Circuit City for only $129 at a nearby Best Buy, yet Circuit City: “would not price match this item because the cost was too low.” Jeff writes: