Best Buy To Use Kitchens And Kids To Lure Female Shoppers

Best Buy To Use Kitchens And Kids To Lure Female Shoppers

After listening to thousands of women, Best Buy has decided that its path to long-term profitability lies through redesigned showrooms that resemble kitchens and a loyalty program that lets women donate points to schools. The insights came from Best Buy’s Women’s Leadership Forums, local focus groups that let female Best Buy employees and regular gals like you send ideas to the suits upstairs. Some Best Buy executives were irked by the whole initiative. [More]