MasterCard Opens Online Store, Uses Predictive Software To Guess What You'll Buy

MasterCard Opens Online Store, Uses Predictive Software To Guess What You'll Buy

MasterCard has decided to expand into online retailing, so it’s opened a store that’s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by “tailored,” I mean that the card issuer is using special customer behavior software to predict the things you’re most likely to buy, which it then shows to you. [More]