(Coyoty)

Brewer Forges Unholy Alliance Of Bread & Booze With Beer Made From Leftover Loaves

Eat a sandwich? Drink a beer? WHICH DO I DO FIRST?!? One brewer in Belgium has removed that choice by taking stale, leftover bread that nobody else wants and turning it into beer by way of that magical brewing process otherwise known as using awesome science to combine two delicious things. [More]

(it's knapptime)

Yuengling Takes Top Craft Brewer Crown In U.S. From Current King Samuel Adams

In the game of beer thrones, Yuengling has emerged as the winner over the former ruler, Samuel Adams, as the top craft brewer in the country. The win comes after a national beer group switched up its rules about what kinds of ingredients craft brewers can use as a “traditional” beer maker. [More]

(Meneer Dijk)

Study: Alcohol Advertising Grew 400% In 40 Years — But Americans Aren’t Drinking More

Since 1971, advertisers have churned out more and more content dedicated to pushing alcohol in its various forms. But just because we might see a galloping horse promoting beer in slow motion or a fun gang carrying a cooler of malt beverages on a beach every time we turn on the TV, computer or sit staring at a subway ad, that doesn’t mean Americans are drinking more booze than we did 40 years ago, according to a new study. [More]

Bud Light Deletes Tweet Suggesting You Randomly Pinch People For St. Patrick’s Day

Bud Light Deletes Tweet Suggesting You Randomly Pinch People For St. Patrick’s Day

Today is the day some people celebrate the legacy of St. Patrick by wearing green, wearing shamrock antennae, and — if you’re a drunken, mannerless troglodyte — randomly walk around pinching people who didn’t wear green. [More]

(rayovolks)

Sorry, Indiana: Still No Carry-Out Booze Sales On Sunday After Bill Flounders

Indiana residents who were dreaming of picking up a bottle of wine or a few beers at their local grocery stores on a Sunday afternoon will have to stick to the other six days of the week, after support for a recent bill proposing to legalize carryout booze sales slowly drained away. [More]

(@OriginalWD40)

WD-40 Should Read Its Own Label Before Suggesting Bartenders Use A Toxic Substance On Beer Tap Handles

UPDATE 8:36 p.m.: Consumerist heard back from a WD-40, with the company apologizing for not doing its due diligence when it comes to beer taps. [More]

Red Bull Tries To Block Brewer From Trademarking “Old Ox” Because They Are Both Bovines

We know it's hard to tell the two apart, but the one on the left is probably for Red Bull... we think.

Whether it’s the pizzeria logo that resembles the Garden State Parkway sign, two beers battling over the use of the same three letters, or a bunch of marijuana edibles with humorous takes on famous chocolate brands, even the silliest trademark disputes are usually based in the argument that maybe someone out there might possibly confuse the products. But the folks at Red Bull have a problem with a Virginia brewer who wants to trademark the name “Old Ox” simply because the two brands are bovine in nature. [More]

(afagen)

3 Things We Learned From A Guide To Ordering Craft Beer

While craft beer has been enjoying increasing popularity in the last few years, not everyone is confident enough to stride into that new beer hall down the street and roll a beer order right off their tongue like a beer sommelier fresh from beer sommelier school. Even if you’re not steeped in hops lore, there are a few things you can learn about ordering something you won’t hate, and not feeling like a total n00b when you do. [More]

(David Blackwell.)

Hey Look, Someone’s Already Made Beer Out Of Sewage Water

Yesterday we told you about an Oregon water treatment company asking permission from the state to let them demonstrate the potability of their end-product by allowing brewers to use their cleaned-up, recycled water in the making of beer. But it looks like one homebrew enthusiast (and wastewater engineer) in Wisconsin is already doing just that. [More]

(Adam Fagen)

Can You Make Good Beer With Sewer Water? Oregon Company Says Yes You Can

A water treatment company in Oregon says that it does such a good job of cleaning sewage that the resulting clean water could be used for human consumption rather than just irrigation and similar other purposes permitted by state law. And to prove their point, they are asking the state to let them provide brewers with recycled water for the brewing of beer. [More]

(AB InBev)

Anheuser-Busch InBev Launches App That Brings Bud Light To Your Door (But Only In D.C.)

The distance from the couch to the beer store often proves simply too great to overcome, despite great thirst that is known to come upon some. For those who don’t feel like getting up during the Big Game or the Big Fight (and by that I clearly mean those reality TV shows), Anheuser-Busch InBev is testing a Bud Light Button app that’ll do the beer fetching for you. [More]

(Adam Fagen)

Craft Breweries Run Out Of Good Names, Sue Each Other

If you like beer, it’s great news that there’s a proliferation of craft breweries opening up across the American beerscape. There’s a problem with this entrepreneurial fervor, though: breweries are running out of names for their businesses or their brews. [More]

(New England Brewing Company)

Brewery: Sorry We Put A Gandhi Robot On A Beer Label

In yet another example of companies seemingly unaware that using a culture/religion’s symbols to peddle a product is likely to cause controversy whether the intentions were ill or not, a United States brewery is busy apologizing to anyone offended by a Gandhi robot on its beer labels. [More]

(bluwmongoose)

Budweiser To Waste Money Trying To Convince 20-Somethings To Drink Bud

By its own admission, nearly half of American beer-drinkers between the ages of 21 and 27 not only don’t drink Budweiser, but have never even tried the self-crowned King of Beers. That’s why we will all have to endure months of young and edgy ads attempting to target this demographic (before the company goes inevitably back to its default flags/horses/baseball marketing). [More]

(Hammerin Man)

Is Seattle Seahawks Stadium Watering Down Fans’ Beer?

Even though a lot of overpriced beer that football fans buy ends up on the stadium floor (or on other fans), you should get what you pay for, right? One news report out of Seattle claims that the beer at CenturyLink Field — home to the Seahawks — is serving beer that doesn’t live up to the advertised alcohol content. However, the beer makers deny they are watering down their product, and there are several unanswered questions about the accuracy of this study. [More]

Finnish Brewer Set To Sell Recreation Of 172-Year-Old Beer Found In Shipwreck

Finnish Brewery Stallhagen plans to sell a reproduced 1842 beer.

Typically you wouldn’t dream of consuming the things found in a shipwreck at the bottom of the ocean. But if you’re a historical buff or a beer connoisseur, a 172-year-old beer found off the coast of Finland – or more accurately its reproduction – might whet your appetite. [More]

(Labatt USA)

Labatt Turning 100-Foot Grain Silos Into So-Called “World’s Largest Six-Pack”

What’s that, in the distance, looming over the horizon like the answer to all of Homer Simpson’s hopes and dreams? It’s a ginormous six-pack of beer, or so six 100-foot grain silos near Buffalo, N.Y. will appear after Labatt is done wrapping them in blue vinyl. And though the owner is calling it the largest six-pack in the world, that claim is debatable. [More]

(Neilhooting)

Medieval Belgian Town Installing A Beer Pipeline Because — Wait, A Beer Pipeline?!

Colin “My Waggling Eyebrows Are Hypnotizing” Farrell’s character was so wrong to be cranky about being stuck in Bruges in the movie In Bruges (pronounced “Brooooszh” in my head) — that city is about to be the first in Belgium to install its very own beer pipeline. I repeat: A beer pipeline. [More]