Do you want a set of nice headphones? Do you want a set of headphones endorsed by Dr. Dre? If the answer to both of those questions is “yes,” then perhaps Beats headphones are for you. The question, as it is with many luxury brands, is whether you want to spend $300 for a pair of headphones, and why. [More]
Dr. Dre Gets Beats Headphones On Olympians' Ears, Annoys Actual Sponsor Panasonic
By August 6, 2012
Pairs of Beats by Dre headphones have showed up on many of the coolest ears on the planet, because it’s good for the brand to put them there. Lady Gaga and Justin Bieber have even had their own branded earbuds. (You might not think Bieber is cool, but his name does sell stuff to tween girls.) Getting the cans on to the heads of pro athletes is also key, which is why a wonderfully sneaky guerilla campaign began with the company slipping headphones to some highly visible Olympic athletes off-campus…despite Panasonic spending nine figures to be an official electronics sponsor of the Games. The International Olympic Committee is not thrilled with the good doctor. [More]
