Customers Can No Longer “Have It Your Way” At Burger King; Company Ditches Longtime Slogan

Customers Can No Longer “Have It Your Way” At Burger King; Company Ditches Longtime Slogan

After 40 years, consumers will no longer “Have It Your Way” at their local Burger King. Instead, the company is rolling out a new, more philosophical slogan – “Be Your Way” – meant to highlight each individual customer. Whatever that means. [More]