(ammodomio)

Barilla Opens Manhattan Restaurant In Case You Don’t Feel Like Boiling Your Own Water

Option one: Open a box of Barilla pasta at home, dump it into boiling water, serve and eat. Option two: Go to the Barilla restaurant in New York City and have someone else boil the water and dump the pasta in, then bring it to you. Yes, the Italian pasta maker has opened its first restaurant in Midtown Manhattan. [More]

(ammodomio)

Barilla Hopes Its New Diversity Board Will Make Everyone Forget Exec’s Anti-Gay Comments

Italian pasta producer Barilla is still busy smoothing things over after its president made waves in September by saying the company would never feature families with gay people in its ads. It’s whipped a brand new “diversity and inclusion board” so it can figure out how to not tick its customers off with anti-gay comments. [More]

Bertolli Takes Advantage Of Barilla’s PR Problems, Says Their Pasta Is For Everyone

Bertolli Takes Advantage Of Barilla’s PR Problems, Says Their Pasta Is For Everyone

In his controversial interview on an Italian radio program earlier this week, president of pasta company Barilla said that the company would never use the image of a family headed by gay or lesbian parents in one of its ads. Why? “[W]e like the traditional family,” Barilla said. He invited customers to buy a different pasta brand if they disagree. “Challenge accepted,” said Bertolli, a worldwide brand owned by Unilever. Except in Italian. [More]

(Karen_Chappell)

Barilla President Says Ads Will Never Feature Gay Families, Gay People Switch Pasta Brands

Barilla is the world’s largest manufacturer of delicious boxed pasta. Their marketing features a cuddly family eating delicious pasta, associating pasta with “home.” Not all homes, though. In a radio interview, company president Guido Barilla said that the brand would never put out an ad featuring a family headed by a homosexual couple. Gay rights supporters have concluded that Barilla doesn’t want their business, and called for a boycott. [More]

Barilla’s Fuzzy Nutrition Information: Four Tortellini Servings For Two People

Barilla’s Fuzzy Nutrition Information: Four Tortellini Servings For Two People

Barilla’s shelf-stable cheese tortellini are a nice quick meal for two. Or is it four? The “dinner for two” branding is all very nice until you flip the package over and read the nutrition information. Two hundred calories per serving – well, that’s pretty reasonable. Four servings per package…wha? [More]

Barilla Redesigns Pasta Package To Let Consumers Know That Pasta Package Is About To Be Redesigned

Barilla Redesigns Pasta Package To Let Consumers Know That Pasta Package Is About To Be Redesigned

The redesign of a familiar package is apparently a frightening and confusing time for consumers. That’s why Barilla was kind enough to redesign its whole-grain pasta package in order to let us know that the package is about to be redesigned. [More]