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Should Online Publishers Block Users Who Install Ad-Blockers?

The Interactive Advertising Bureau is a trade group for, well, interactive advertising. That’s to say clickable online banner and video ads. If you’re one of the smarmy people piping up right now to say, “there are ads on the Internet? I wouldn’t know, I use ad-blockers,” you’re part of the problem as far as the IAB is concerned. [More]

You're 475 Times More Likely To Survive A Plane Crash Than Click On A Banner Ad

You're 475 Times More Likely To Survive A Plane Crash Than Click On A Banner Ad

New data shows that there’s a slew of things you’re more likely to do than click on a banner ad. For instance, you’re 475 times more likely to survive a plane crash. [More]

Who Is This Banner Ad Targeting?

Who Is This Banner Ad Targeting?

The man at left appears in banner ads for mortgage refinancing. He looks like a person most people would avoid. So why does this ad network think that he will persuade us to refinance our mortgages? [More]

Google Bans Scammy Advertisers From Network

Google Bans Scammy Advertisers From Network

At last, someone has taken a stand against the tooth whitener ad menace. It’s no tiny or obscure ad network: it’s Google. The company has decided to live up to its “don’t be evil” motto and ban advertisers who place ads that lead to sites peddling products like scammy free trials, get-rich-quick schemes, and malware. Previously, they would ban individual ads, but not advertisers. This was akin to playing a massive game of whack-a-mole with thousands of identical “local moms” who had identified the secret to weight loss. Or tooth whitening. Or stretch marks. Or…

Microsoft Goes After Malicious Ad Suppliers

Microsoft Goes After Malicious Ad Suppliers

If you visited the New York Times website last week, you may have been surprised to have your browsing interrupted by one of those scammy “we’re scanning your computer for viruses OH NO YOU HAVE A VIRUS!” ads that overtake your window. Now Microsoft has filed 5 lawsuits in an attempt to fight back against the jerks who may have been responsible for it, and certainly for other ads like it all over the web.