DiGiorno Shows Why You Should Read Twitter Hashtags Before Using Them

DiGiorno Shows Why You Should Read Twitter Hashtags Before Using Them

We’ve discussed before how brands should reconsider the use of Twitter as a promotional tool, since the combination of employees signed in to the wrong account, thoughtless jumping on bandwagons, and followers who know how to take screen shots has damaged a lot of brands. Today’s devastating example of why you should look before employing a hashtag comes from frozen pizza brand DiGiorno, which wandered into a serious Twitter conversation about domestic violence. [More]

Shiny and new. If you're into that.

AT&T Follows T-Mobile Into The Early Upgrade Arena With “Next” Installment Program

Not one to be left behind when competitors start announcing new features, AT&T is touting its new “Next” installment program, which will allow customers to get a new phone once a year — for a fee, of course. This, days after T-Mobile debuted its JUMP system that charges users $10 per month and allows for two upgrades every year. [More]