There are a lot of things to keep in mind when launching a small business. One of them: try not to build your marketing around an insult a substantial portion of the American population. A small bakery in North Carolina forgot this important truth, and launched with the tagline “So Good It Makes Fat People Cry.” The slogan didn’t make anyone cry–it just pissed people off. [More]
Prepare Yourself: The Cupcake Bubble Is About To Burst
By September 9, 2009
One industry that has grown in the recession is set for a fall. No, not vehicle repossessions or shoe repair. I’m talking about the mid-decade cupcake boom. According to Slate, the industry is due for a bust.
Loaf Of Bread Comes With Baked-In Rodent Goodness
By June 11, 2009
Back in 2007, a man in Northern Ireland opened up a loaf of bread and found a whole, mercifully dead, rat. (The BBC is reporting that it’s a mouse, but it’s either a giant mutant mouse or a rat.) A judge heard the case this week, and fined the bakery ÔøΩ1,000 ($1,653) “plus costs.”



