Kraft Stole Idea For "Bagelfuls" From "Bagelers"

Ben Popken — Mon, 07 Apr 2008 20:14:08 EDT

As several readers have pointed out, Kraft's new "Bagelfuls" (aka Bagel Twinkies) are not without precedent: A small New York company has been making the same thing, called "Bagelers," since at least 2003. As depicted in the picture at left, (the company tried to make a splash at the 2004 Teen Choice Awards, scoring pictures and other stars on the red carpet holding boxes of Bagelers. Why it takes $100 million to steal someone's idea is an answer best left to the masters of corporate America.

PREVIOUSLY: Kraft Invents The Twinkie Of Bagels: "Bagelfuls"

Kraft Invents The Twinkie Of Bagels: "Bagelfuls"

Ben Popken — Mon, 07 Apr 2008 14:56:03 EDT

Ever toast, spread cream cheese on, and eat a bagel, and be like, damn, this is taking too long? Kraft's Bagelfuls, essentially, a bagel Twinkie, are for you. A "Bagelful" is a frozen bagel tube with cream cheese inside. They're kept in the refrigerator and then toasted, microwaved, or even eaten straight from the box. If you've given up on life, be sure to try one of these delicious "Baglefuls."

Kraft's $100 Million Idea: Cream Cheese-Filled Bagels [Brandweek]

Consumerist: bagelfuls

Kraft Stole Idea For "Bagelfuls" From "Bagelers"

Kraft Invents The Twinkie Of Bagels: "Bagelfuls"