10 Examples Of Why You Shouldn't Sell Naming Rights To Just Anyone

10 Examples Of Why You Shouldn't Sell Naming Rights To Just Anyone

It’s near-impossible to find a sporting or concert venue in the U.S. without the name of some bank/oil company/car maker/beverage slapped on the front. While most of these are innocuous — and some have even grown to be accepted by the public — there are a handful of naming rights deals where the venue owners shouldn’t have gone with the highest bidder. [More]