Some Retailers Realizing That Spamming Current Customers Might Turn Them Into Former Customers

Some Retailers Realizing That Spamming Current Customers Might Turn Them Into Former Customers

In 2011, the nation’s 100 largest online retailers sent out an average to 177 e-mails per recipient, with some companies blasting more than 500 e-mails per recipient. But a handful of businesses are coming to the realization that it may not be the best idea to flood their customers’ inboxes. [More]