Can We Spoil Best Buy's Super Bowl Surprise Again This Year?

Can We Spoil Best Buy's Super Bowl Surprise Again This Year?

Last year, some suit at Best Buy tried to tantalize shoppers by saying that the company’s super-secret Super Bowl ad would revolutionize retailing. And with the help of some savvy Consumerist readers, we not only spoiled their surprise by revealing the details of its Buy Back program weeks ahead of time, we also rained on their parade by showing you could actually lose money on the deal. Now Best Buy is set to launch something new at the next Super Bowl and being equally cagey about the details. [More]