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Carlsberg Looking To Attract The Ladies With Beer In A Pretty Bottle

Carlsberg Looking To Attract The Ladies With Beer In A Pretty Bottle

By Chris Morran May 20, 2011

While the soda business is aggressively marketing toward men for the latest generation of diet drinks, the folks at Carlsberg, the brewery where the truck drivers went on strike for not being able to drink on the job, are trying to go after the gals’ cash, luring them toward their new beer in a pretty bottle. [More]

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