At Procter & Gamble, 100 Is Pretty Much The Same Thing As 40

At Procter & Gamble, 100 Is Pretty Much The Same Thing As 40

Sure, all sensible Consumerists know that bottled water is a terrible idea for the planet and for your wallet, and all of the cool kids filter their own tap water at home. Reader Bob is wise enough to know this, and he recently purchased a Pur filtration pitcher that came with an extra filter that can filter 100 additional gallons of water. Or maybe 40. See, unlike the people in charge of writing the copy on boxes of Pur pitchers, Bob knows that 40 is much less than 100. [More]