Study: Putting Celebrities In TV Ads Only Makes Them Worse

Study: Putting Celebrities In TV Ads Only Makes Them Worse

Do you buy Activia because Jamie Lee Curtis says you should? Or a Sony TV because Peyton Manning is their pitchman? What about that stash of Extenze you keep in the bedside table — did you purchase that on the recommendation of Jimmy Johnson? A new study shows that the answer to all these questions is probably a big “no.” [More]