Could An NFL Lockout Force Networks To Run Even More Ads?

Could An NFL Lockout Force Networks To Run Even More Ads?

Now that the NFL’s postseason is in full swing (even though my beloved Eagles were so quickly eliminated), it’s time for many to start wondering if owners and players will be able to resolve their problems before the start of the next season. If not, the biggest losers could end up being the networks and, by extension, TV viewers — whether they watch football or not. [More]