CAPTCHA Codes, Now With Ad Slogans

CAPTCHA Codes, Now With Ad Slogans

A company called Solve Media is rolling out a new CAPTCHA interface that requires you type in an ad slogan instead of a nonsense word, reports AdAge. Advertisers are looking for message comprehension,” says the company’s owner, “And you know what they say, ‘If you write something down, you remember it.'” And if you force a customer to repeat your slogan during an unrelated transaction, does he resent you for it? [More]