Children’s ER Names Itself After Abercrombie & Fitch

Children’s ER Names Itself After Abercrombie & Fitch

Branding is everywhere, billboards, sky-writing and even in your pants (check the label, bub). Always seeking new ways to expand message penetration, companies have turned to sponsoring buildings, such as the Pepsi Center and Coors Field. The field of viable sports venues depleted, corporations have turned to the next killing field: hospitals!