We know that the proper response of a business to a bad online review shouldn’t be to post their own fake positive ones, or to fine wedding hosts for the bad reviews by their invited guests. Yet what should the proper response be when someone expresses dissatisfaction with your business…or when you take over a business with a history of bad reviews? [More]
Dave bought his mother a Samsung digital photo frame for Christmas—Christmas a year ago, and it stopped working after just a few weeks. Since then, Dave has tried regular customer service and executive customer service, he’s waited on hold for up to 2 hours at a time, and he’s waited patiently for RMAs that are promised but never sent. Now it looks like he’s throwing in the towel: “I no longer have the time or energy to waste with them.” You win this battle, Samsung! But you do realize that Dave—a small business owner who has made large Samsung purchases in the past—will never buy another one of your products, right?