The FTC Doesn't Want Ad Companies Tracking Kids' Data Online Until They're At Least 13

The FTC Doesn't Want Ad Companies Tracking Kids' Data Online Until They're At Least 13

If you’re going to go after kids’ data and try to figure out how best to market to them, the Federal Trade Commission doesn’t want that to happen until they’re at least the ripe old age of 14. The regulators are proposing an update to 1998’s Children’s Online Privacy Protection Act that would increase privacy for kids online, crack down on websites and third-parties seeking to gobble up their data, and shore up defenses for kids on mobile devices. [More]