Appearances Aren’t Deceptive: Axe Didn’t Shrink-Ray Hair Products

Appearances Aren’t Deceptive: Axe Didn’t Shrink-Ray Hair Products

It’s probably sad that we have to go out of our way and celebrate every time that a company redesigns a product’s packaging and doesn’t reduce the amount of product in the package while keeping the same price. Yet it’s a noteworthy enough occurrence that we like to call attention to and praise the companies that aren’t shaving a little or a lot off in the name of cost-cutting. [More]

Axe Billboard Tries To Dismount Old Spice's "I'm On A Horse"

Axe Billboard Tries To Dismount Old Spice's "I'm On A Horse"

Gag-inducing man-spray Axe is fighting back at Old Spice’s recent buzzed about, equestrian-themed campaign with this billboard that says “Axe is for men who’d rather be with a woman than on a horse.” [More]

Sex In A Commercial Is The Equivalent Of A Gambler's Tell

Sex In A Commercial Is The Equivalent Of A Gambler's Tell

Over at Ditchwalk today, Mark Barrett points out that sex in mainstream advertising is a tell. There are two things it immediately communicates: that the product is “indistinguishable from its competition,” and that it is generic. You don’t have to stop appreciating libido-stirring images the next time a sexy ad airs (not that you probably could, anyway). But if you keep Barrett’s advice in mind, you may start noticing that some companies are telling you more about their product than they probably mean to. [More]

Axe Stretches Imagination Until It Snaps Back

if you’ve ever wanted your underwear so stretchy it looks like you might have a giant penis, this axe ad, and presumably, these knickers, are for you.