Gag-inducing man-spray Axe is fighting back at Old Spice’s recent buzzed about, equestrian-themed campaign with this billboard that says “Axe is for men who’d rather be with a woman than on a horse.” [More]
Over at Ditchwalk today, Mark Barrett points out that sex in mainstream advertising is a tell. There are two things it immediately communicates: that the product is “indistinguishable from its competition,” and that it is generic. You don’t have to stop appreciating libido-stirring images the next time a sexy ad airs (not that you probably could, anyway). But if you keep Barrett’s advice in mind, you may start noticing that some companies are telling you more about their product than they probably mean to. [More]
if you’ve ever wanted your underwear so stretchy it looks like you might have a giant penis, this axe ad, and presumably, these knickers, are for you.