How A 12-Mile Car Ride Can Cost $357.08

How A 12-Mile Car Ride Can Cost $357.08

One person’s “supply and demand” is another person’s “price gouging.” Uber, a smartphone app that matches up professional drivers who want to pick up strangers and people in need of rides, is a serious competitor for licensed taxis in many cities, but its business model has one feature that taxis generally don’t: surge pricing. [More]