Prevented From Calling Your Produce USDA Certified Organic By Federal Law? Call It "Artisan Naturals" Instead

Prevented From Calling Your Produce USDA Certified Organic By Federal Law? Call It "Artisan Naturals" Instead

Stemilt Growers can’t call its produce USDA Certified Organic until they grow without chemicals for three years, but that isn’t stopping them from branding their produce “Artisan Naturals” in the interim. The three year chemical-free transition period is marked by insect infestations, infertile soil, and poor crop quality, which conspire to ravage a farm’s profitability. Stemilt, one of the nation’s largest apple growers, is hoping that consumers will pay a price premium for “natural” produce, which will likely be confused for USDA certified organic produce.

The orchard is in its second year of transition to organic, but the fruit will be sold under Stemilt’s Artisan Naturals label, promoting its naturally farmed history.