How The Apple Store Trains Its Geniuses To Manipulate You

How The Apple Store Trains Its Geniuses To Manipulate You

People consider the Apple Store experience the gold standard–or at least the brushed aluminum standard–of electronics retail. Companies from AT&T to Microsoft have tried to replicate the Apple Store experience, then refused to admit that they were trying to replicate the Apple Store experience. The backbone of the store is the Genius Bar, where Apple fans seek repairs, warranty replacements, and the wise counsel of the local council of Geniuses. What goes into the formation of a Genius? Gizmodo got hold of an Apple Store training workbook, and decided to tell the world. [More]

Law & Order: SVU Star Belzer Denies Attack On Apple Store Employee

Law & Order: SVU Star Belzer Denies Attack On Apple Store Employee

The story — TV star stands accused of going nuts on a store employee — is something straight out of any one of the numerous Law & Order shows on NBC. But this time it’s real, and the actor in question is Richard Belzer, long-time co-star on Law & Order: Special Victims Unit. [More]

Hey, Is This An Apple Store, Or A Computer School?

Hey, Is This An Apple Store, Or A Computer School?

Mark tells Consumerist that he noticed a disturbing trend while shopping at his local Apple Store this weekend. While using the display models and contemplating a purchase, he and his son were displaced twice to make room for a customer training session. Does the Apple Store still exist to sell computers, Mark wonders, or is it now primarily an educational institution? [More]