Apple’s iPhone has been with us for ten years now, and Apple fans have gradually come to realize an important truth. No, not anything about iPhones themselves: They’ve come to realize that they don’t need to actually wait in line overnight on release day to get a device. [More]
apple stores
Apple Experiments With Replacing Genius Bar With Some Wooden Benches
By 3.11.16
Good news for people who find it intimidating to walk up to a counter for tech support: in new store designs, Apple is doing away with the physical Genius Bar. Instead, they’re replacing the bar and its stools with benches where the person assisting you simply sits down next to you. [More]
Fake Apple Stores Have Returned To China, Try To Quench Thirst For iPhone 6S
By 9.24.15
Like humans worldwide, people in China love iPhones and have an irrational need to own the newest model on the day that it’s released to the public. One unique thing that has popped up in China, though, is fake Apple Store that sell real Apple products. They proliferated four years ago, and are back, significantly outnumbering stores run by Apple. [More]
Apple Keeps Demoting iPods, Moves Them To Accessory Racks In Stores
By 8.19.15
While the iPod was a revolutionary gadget when it first hit the market in 2001, now the ability to play music files or stream them from the Internet on a portable device is something that we take for granted. Apple is continuing the slow, graceful retirement of the iPod by moving the devices to the “accessory” racks in its stores, freeing up display counter and table space for more current gadgets. [More]
Never Mind, You Don’t Need An Appointment To Try On An Apple Watch
By 8.18.15
Four months after the release of the Apple Watch, it will be a lot easier to impulsively try one on if that’s what you feel like doing. You still get the full fancy try-on experience at Apple Stores, but without having to make an appointment in advance just to slap on a wrist computer and stare at it. [More]
Want Your iPhone Accessory Sold In An Apple Store? Let Apple Design The Box
By 7.7.15
The accessories department at Apple retail stores across the country are about to get a bit more matchy-matchy, as the retailer prepares to line its shelves with third-party accessories encased in packaging that looks suspiciously like those used for actual Apple products. [More]
Report: Apple Could Accept Android Phones As Trade-Ins
By 3.17.15
If you’re interested in witching to Apple smartphones and want to trade your old device in at an Apple Store, until now, you’ve been out of luck. That might be about to change, since word is out on the street that Apple might deign to accept Android phones as instant trade-ins at their retail stores. [More]
Apple Stores Rake In Money, Get Mall Rent Breaks
By 3.10.15
An article in the Wall Street Journal today forced me to face a difficult truth about myself: I only go to the mall when one of my Apple products breaks or I want to test makeup. I’m not alone in this, apparently, because Apple Stores are replacing department stores as a driver of traffic to malls, and they’ve worked out unique rent arrangements because of that. [More]
How The Apple Store Trains Its Geniuses To Manipulate You
By 8.30.12
People consider the Apple Store experience the gold standard–or at least the brushed aluminum standard–of electronics retail. Companies from AT&T to Microsoft have tried to replicate the Apple Store experience, then refused to admit that they were trying to replicate the Apple Store experience. The backbone of the store is the Genius Bar, where Apple fans seek repairs, warranty replacements, and the wise counsel of the local council of Geniuses. What goes into the formation of a Genius? Gizmodo got hold of an Apple Store training workbook, and decided to tell the world. [More]
Law & Order: SVU Star Belzer Denies Attack On Apple Store Employee
By 3.11.10
The story — TV star stands accused of going nuts on a store employee — is something straight out of any one of the numerous Law & Order shows on NBC. But this time it’s real, and the actor in question is Richard Belzer, long-time co-star on Law & Order: Special Victims Unit. [More]
Hey, Is This An Apple Store, Or A Computer School?
By 2.21.10
Mark tells Consumerist that he noticed a disturbing trend while shopping at his local Apple Store this weekend. While using the display models and contemplating a purchase, he and his son were displaced twice to make room for a customer training session. Does the Apple Store still exist to sell computers, Mark wonders, or is it now primarily an educational institution? [More]
