CBS has already launched an anti-TWC website aimed at blaming the cable company for the looming blackout.

CBS Threatens To Block Network From Time Warner Cable If No Deal Reached By July 24

If you’re one of the millions of Time Warner Cable customers in cities like New York, L.A., and Dallas, who also happens to like such fine CBS fare as Big Bang Theory and Big Brother, you can start the blackout countdown clock now. The broadcaster says it might turn off its signal for TWC customers if it doesn’t have a new contract with the cable company by 5 p.m. on July 24. [More]